Sony Drives Afeela EV with PS5 Controller at CES 2024

Sony Drives Afeela EV with PS5 Controller at CES 2024

“Today’s Breaking News: Prepare to be amazed, as Sony has now stepped into the world of automobiles, unveiling the Sony Car during an event with a stunning entrance using the PS5 controller on stage.”

In a dazzling display of technological prowess at CES 2024, Sony Honda Mobility’s president, Izumi Kawanishi, drove the Afeela electric car prototype onto the stage using a PlayStation 5 DualSense controller. While the stunt was a tech demo and not indicative of the car’s future controls, it showcased the synergy between Sony’s gaming, entertainment, and automotive divisions.

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Entertainment Integration

The Afeela is set to redefine the driving experience by incorporating various entertainment features. Powered by Epic Games’ Unreal Engine 5.3, the car boasts a massive ultrawide dashboard display with 3D graphics and visuals. Utilizing this advanced engine, the Afeela provides detailed 3D maps, virtual spaces, and augmented reality views of the surroundings, enhanced by internet-sourced metadata overlays.

Furthermore, passengers can access media from Sony’s extensive TV, movie, and gaming catalogs, ensuring an entertaining experience on the road and during charging stops. Unreal Engine is not just limited to the entertainment aspect; it is also integral in rendering simulated environments for training the Afeela’s multicamera driver assistance systems.

Safety Innovations

The realistic graphics of Unreal Engine 5.3 contribute to the improvement of safety features in the Afeela. The highly realistic simulated environments aid in training the vehicle’s visual models and neural network processing, enhancing the accuracy and reliability of the EV’s driver assistance functions. This innovation signifies a crucial step towards creating a safer driving experience through cutting-edge technology.

Partnerships and Collaborations

In a move that emphasizes collaboration in the tech industry, Sony Honda Mobility announced a partnership with Microsoft, bringing the power of Azure AI cloud-scale computing technology to the development of the Afeela. This collaboration reflects a commitment to leveraging the strengths of both companies to enhance the AI capabilities of the electric car.

Sony’s in-house game studio, Polyphony Digital, known for the Gran Turismo racing simulator, is also joining forces with the automotive venture. While details remain scarce, the collaboration aims to “bring together virtual and real-world experiences,” hinting at a unique integration of gaming and driving in the Afeela.

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The Future of Afeela

Sony unveiled the Afeela prototype last year, and the 2024 CES appearance builds upon previous showcases, emphasizing the continued development of the electric car. While the PS5 controller demonstration was attention-grabbing, it serves as a teaser for the broader vision of Sony Honda Mobility – a vision that integrates gaming, entertainment, and state-of-the-art technology into the driving experience.

Conclusion

The Afeela electric car, with its impressive blend of entertainment, safety innovations, and strategic partnerships, represents a bold step towards the future of mobility. As Sony continues to redefine the relationship between people and mobility, the Afeela’s debut at CES 2024 promises not only a glimpse into the potential of electric vehicles but also a convergence of gaming and real-world driving experiences. With collaborations with industry giants and cutting-edge technologies at its core, the Afeela aims to make a lasting impact when it hits the US market in 2026.

FAQ

 

Sony and Cars: A Glimpse into the Future

Yes, Sony is involved in the automotive industry, but not in the way you might expect! Instead of having their own car brand, they’re partnering with Honda to create a new electric vehicle line called Sony Honda Mobility. They’ve unveiled a prototype called the AFEELA, but it’s not yet available for purchase.

Here’s a breakdown of your questions:

1. Does Sony have a car? Not currently. The AFEELA is still under development and not yet for sale.

2. How much is the Sony Afeela car? The exact price hasn’t been announced yet, but estimates suggest it might start around $98,000 USD.

3. What car brand uses Sony? Sony doesn’t have its own car brand, but they partner with Honda for the AFEELA. Other car brands also use Sony components in their vehicles, such as audio systems and entertainment technology.

4. Is Sony making an EV? Yes, the AFEELA is an electric vehicle. Sony Honda Mobility focuses on EVs and aims to leverage their expertise in entertainment and technology to offer a unique driving experience.

5. What is the Sony car price? As mentioned earlier, the AFEELA’s price is estimated to start around ₹82.00 Lakh in India, but the official price will be announced closer to launch.

6. How many Sony car models? Currently, there’s only one announced model, the AFEELA. We might see more models in the future depending on the success of this initial collaboration.

7. When will the Sony car be available for sale? The AFEELA is expected to reach the market in 2026, with pre-orders starting in the first half of 2025.

So, while you can’t buy a Sony car today, their partnership with Honda shows their commitment to the future of electric vehicles. The AFEELA promises to be a unique and technologically advanced offering in the EV market, and it’s definitely worth keeping an eye on if you’re interested in cutting-edge automotive technology.

“Today’s Breaking News: Prepare to be amazed, as Sony has now stepped into the world of automobiles, unveiling the Sony Car during an event with a stunning entrance using the PS5 controller on stage.” In a dazzling display of technological prowess at CES 2024, Sony Honda Mobility’s president, Izumi Kawanishi, drove the Afeela electric car…

“Today’s Breaking News: Prepare to be amazed, as Sony has now stepped into the world of automobiles, unveiling the Sony Car during an event with a stunning entrance using the PS5 controller on stage.” In a dazzling display of technological prowess at CES 2024, Sony Honda Mobility’s president, Izumi Kawanishi, drove the Afeela electric car…

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